How to Set Up Your Instagram Business Profile: Ever since the early days of Instagram, I’ve been intrigued with how such an app could grow so much in such a short span of time.
While growing ~400% per year is impressive enough, what fascinates me most about this popular social media platform that has changed the way we take and show photos: Is its sophisticated algorithm system that decides which content you see – The Instagram Feed.
Not only does it link brands to users, but thanks to its dedicated ad platform, advertising on the platform has become an additional channel for companies of all sizes, including our affiliate program at BlenderNation (more about this in another article).
Why am I telling you about Instagram’s advertising solution? Because the ad platform comes with an incredible set of tools that both show and collect important data on users – all in one place.
What follows is a step-by-step guide to taking you through the process of getting your Instagram profile business ready.
We’re going to cover everything about how to set up your first business profile on Instagram, as well as how to use the various analytics tools and what they mean.
With this guide, you will be able to start building your audience and attracting potential customers by reaching out to existing users just like you and me!
The first and foremost thing that we want to define is: What type of company do you represent? This can be anything you can think of, like an online store selling shoes, a local restaurant in the area, or even your brand.
Now that we’ve decided what kind of company we are setting up for this example, the next step is to set up an Instagram business profile (if you already have one follow these steps anyways).
To do this, go to the Instagram App on your phone and click on the following button on your profile screen:
This will open up an overlay window where you can select “Switch to Business Profile”.
Once that’s done, all the various business tools are available for use! Time to get into them.
The first thing we’re going to take a look at is the Dashboard, which is where you can see all your important analytics data in one place.
The first screen you land on will be your Analytics Overview; Here Instagram will show you how many people viewed and interacted with your posts (for example likes/comments).
This gives you a quick overview of what works and what doesn’t work for you, so you can see if the type of content that you are posting is reaching your audience.
A very interesting set of insights comes next: Your Followers. For every user that follows you on Instagram, this gives all their details in one place – along with other interesting data, like how many people they follow themselves!
This can prove to be a very useful insight when it comes to building your audience because every single follower of someone else is a potential new follower.
Let’s take a peek at the Post Insights tab: Here you have another set of important information on all your posts from the past 30 days! What I’ve been using this for is to see if a certain type of post performs better than others.
The data is split up into two categories: Reach and Engagement.
In the first section, you have all your post reach metrics, including how many people saw your posts, how many people engaged with them (likes + comments), and how many impressions they got over 30 days.
In the second section – Engagement – the same is shown, but this time just for how many people engaged with your posts!
And if you’re a business and have any of those super-cool Instagram ads running then this tab will show interest.
Information on that too: This includes crucial information like impressions, engagement rates, and cost information!
Now we can go on to the next tab: Insights. This is similar to what we saw before, but now it includes data of all your posts from the past 200 days (and more).
The same information as before is shown here, with one extremely important addition: The ability of scheduling posts! Scheduling a post is very useful if you have a campaign or have something going on, but can’t be present on Instagram.
The important thing to note here is that the information includes all your posts from 200 days back! This shows how much data is available through Instagram Business profiles and why it’s crucial to start using them!
Now let’s look at the Ads tab:
This is where all the above-mentioned ad metrics are shown, but now for ads! Here you can see the performance of all your ads (and which one works best) and also see how much they cost you.
Now it’s time to take a look at the last section: Your Profile. Here you have several interesting pieces of information:
- Your profile number (along with all your other user info, like name and website)
- The ability to add a link in your bio so people can find you easily!
Now that we’re done looking at the Dashboard, let’s look at Instagram Insights. This is where you can see deep insights into your users (if you’re a business of course) or your posts’ performance.
- You can see all your posts, but also how they have performed over the past 30 days! Very important information for planning out future content and deciding what works best.
- Another cool feature is the ability to download all your post Insights in an excel sheet (or CSV), where you can see even deeper information about your posts!
- The very last section is the best, however: User insights. This shows all users that have engaged with your posts according to certain tags or interests. Very useful for finding new followers!